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Social Media Listening and Analytics Software | Brandwatch

Brandwatch is a software company that provides social media listening and analytics services to businesses. Their website,, serves as an online platform for users to access these services. The website includes information about the company, its products and services, and case studies of how its clients have used the platform to gain insights from social media data. Additionally, the website provides resources such as blog articles and webinars to help educate users on how to best utilize the platform's features. Overall, the website is designed to serve as a resource for businesses looking to gain insights and make data-driven decisions based on their social media presence.

What are the Benefits?

The benefits of using Brandwatch's social media listening and analytics platform,, include:

  1. Insights into consumer behavior: The platform allows businesses to track and analyze conversations and mentions of their brand across social media channels, providing insight into what consumers are saying about their products or services.
  2. Competitive intelligence: The platform allows businesses to track and analyze the social media activity of their competitors, providing insight into what is working well for them and what is not.
  3. Sentiment analysis: The platform uses natural language processing to identify and classify the sentiment of social media mentions, allowing businesses to quickly understand how their brand is perceived by consumers.
  4. Advanced reporting: The platform provides advanced reporting and visualization tools that allow businesses to create detailed reports and dashboards, making it easy to share insights with teams and stakeholders.
  5. Campaign tracking: The platform allows businesses to track the performance of specific marketing campaigns and understand how they are resonating with consumers on social media.
  6. Crisis management: The platform helps businesses monitor conversations in real-time, so they can quickly respond to negative comments or issues that arise.
  7. Integration: The platform can integrate with other tools and data sources, allowing businesses to gain a more holistic understanding of their digital presence, including website analytics and CRM data.

What Features Should I Compare with other Providers?

When comparing social media listening and analytics providers like Brandwatch, you should consider the following features:

  • Data coverage: Consider how many social media platforms and websites the provider covers, and if it includes international platforms.
  • Analytic capabilities: Evaluate if the provider offers basic metrics such as mentions and sentiment, but also more advanced analytics such as demographic data, brand mentions, influencer identification and more.
  • Customization: Consider if the provider allows for customization of data sets and reports, as well as the level of support offered for this.
  • Integration: Check if the provider can integrate with other tools and data sources, such as web analytics and CRM systems, to give a more holistic view of your online presence.
  • Real-time monitoring: If you are looking to respond to customers and manage crisis situations, evaluate if the provider offers real-time monitoring capabilities, email alerts and monitoring of specific keywords or hashtags.
  • User interface: Evaluate the user interface and if it is easy to navigate and understand. Consider if the platform has a learning curve and if the provider offers training materials, demos and guides.
  • Customer service and support: Compare the level of customer service and support offered by the provider, including response time and quality of support.
  • Security and compliance: Depending on your company's needs, you may need to ensure that the provider meets specific security and compliance requirements (e.g. SOC2, GDPR, HIPAA, etc)
  • Pricing: Compare pricing models and see which one fits your budget and what's included in the package offered by each provider.

What are the Top 10 Alternatives?

Here are the top 10 alternatives companies that also provide social media listening and analytics services include:

  1. Hootsuite Insights - - Provides a social media management platform that includes listening and analytics capabilities.
  2. Sprout Social - - A social media management and analytics platform that includes listening capabilities and sentiment analysis.
  3. Mention - - A platform for real-time social media listening, monitoring, and engagement.
  4. Talkwalker - - A social media listening and analytics platform that offers real-time monitoring and advanced reporting capabilities.
  5. NetBase Quid - - Provides advanced social media analytics and insights for businesses, including natural language processing and machine learning-powered analysis.
  6. Synthesio - - A global social media listening and analytics platform, provides both real-time and historical data.
  7. Buzzsumo - - A social media analytics tool that allows users to track mentions of their brand, competitors, and topics across the web.
  8. Digimind - - A social media monitoring, listening and analytics platform that offers competitive intelligence, sentiment analysis and more.
  9. Radian6 - - Acquired by Salesforce, Radian6 is a social media monitoring, engagement and analytics platform.
  10. Crimson Hexagon - - Offers social media listening and analytics capabilities, including sentiment analysis and influencer identification.

Please note that this list is not exhaustive and there are many other options available, depending on your company's specific needs and preferences. Some other providers to consider, that offer unique functionalities, are: Cision, Brand24, Crimson Hexagon, Sysomos and many more.


Social media listening and analytics software, like Brandwatch, allows businesses to track and analyze conversations about their brand across social media channels. By using these platforms, companies can gain insight into consumer behavior, track competitors, and understand how their brand is perceived. In today's digital age, having a strong social media presence is essential for businesses to understand and engage with their audience. The benefits of social media listening and analytics software include gaining a better understanding of consumer needs, identifying market trends, and making data-driven decisions. With the right tools, businesses can optimize their social media strategy to increase brand awareness, customer satisfaction, and ultimately drive revenue growth. It's important to evaluate and compare different providers based on your specific needs, as the right software can be a valuable asset to any business that wants to make the most out of their social media presence.

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